13
Oct 09

Add Video To Web Site – Tips And Strategies

Category: webcast |

Finally decided to make that move and add video your to web site, eh? Exciting! The strategies below should help you make the most out of your new venture.

1) Embed videos uploaded to other web site s

This is the easiest way to add video to your web site. Simply upload to a video hosting web site of your option (eg. YouTube or Vimeo). Then you simply copy and paste the embed code.

This option is really nice because

• it is free

• saves you disk space

• saves you bandwidth

The only disadvantage is the videos will have logo of the hosting website on top of the video.

2) Sign up for a streaming service

With this option you upload the videos to a dedicated server which stores and streams your videos. This can be substantially useful if you want to maintain a high profile image since no other company logo will be displayed on your videos.

You might want to use this if you have a member only website and want to make sure nobody else watches videos (besides your members, that is ).

3) Create flash movies and embed them

This solution requires a bit of technical knowledge. If you are comfortable using flash you can;

• Create a flash movie and embed it

• Convert your current movies into .swf format and download a free flash player. You then place it on your webpage.

You can find nice flash media players by doing a easy Google search.

The problem with this method is it can be time consuming. It is furthermore harder for the user to move the video pointer to a specific location in the clip.

4) Consider a live webcast.

Your visitors will definitely love this! Thanks to the Web, you could actually wide cast live for the whole world to watch!

There’s an amazing service called Mogulus that allows you to host a live show using your webcam. And optimum of all it’s free.

The downside is short commercials every 8 minutes or so. Still, you might sign up for a Pro paid service that takes out the commercials.

5) Do not put a lot of videos on one page

Your safest bet is one video per page. Create a ‘contents’ page with thumbnails to other videos.

little is scarier to a visitor than a cluttered webpage. You know how simple it is to click away,right?

6) Do not let the videos auto-play

This is specifically vital if you ignore point 5 above. Yes , it’s a cool feature but it will could do you more harm than nice.

Personally , I find it eminently irritating when I open a webpage and hear sound coming from a video or elsewhere.

Use your judgement. If you feel auto-play works for your visitors go for it!

7) Make transcripts of your videos

If your videos are rich in information make a transcript of it and place it right below the videos.

Your visitors will appreciate it since they can miss some of the things said in the video.

Search Engines will now be able to find your pages more easily, since they now have something they can understand!

You may likewise provide transcripts from your videos in PDF format in ex differ for signing to your op-in list. Or you may sell them.

This is a pretty much, underused strategy.

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