LiveMusicBlog

Band Promotion: Performer Stickers Are All About The Audiences

When it comes to performer promotion, there are a lot of diverse ways to get your name out there. But even in the age of Internet radio, performer blogging, and custom mascots, one of the oldest ways to  promote  your music is still one of the most cost-effective: eye-catching, full-color custom vinyl stickers.

Chief among the charms of this time-tested band promotion strategy is how inexpensive it is. Custom stickers could run as little as .5 cents a pop, making them THE single the majority cost-effective music marketing tactic. Another major selling point is longevity. Given the right design, your band stickers will hang around a lot longer than your posters, handbills, or shrink-wrapped tour van. They’ll also attend in all kinds of varying places: car bumpers, laptops, guitar cases, telephone poles, you name it.

Custom stickers may also be considered a baseline strategy for independent band promotion, for the easy reason that they’re all about the fans. Consider:

1) Custom stickers are cheap enough to give away. people like getting free stuff, especially if it is eye-catching and clever. Include your URL/MySpace, it will additionally let people know how to get a hold of you, download your music, buy your compact disc’s, and stay in touch.

2) Should a performer sticker come to reside on one of the many surfaces mentioned above—or a bike, or a water-bottle, or even the on-ramp sign for the Golden Gate Bridge—chances are, a fan put it there. This indicates to the world that you have listeners. This is important.

The right custom sticker design—along with music that individuals are passionate about, and genuinely want to hear—is key to achieving success with band stickers as a promo strategy. But when you sit down to figure out where your music marketing dollars are going to go, contemplate this: no other strategy puts as much power in the hands of the listeners for such an affordable price, and no other form of marketing “sticks around” quite as long.