16
Oct 09

Killing Your Web Music Success

Category: Band Promotion |

If you have been following my previous articles, you should know that the focus of your Web music promotion should be two things.

At least in the beginning you want to concentrate on;

• getting visitors to your website ( likewise known as website traffic)

• building your mailing list

As you work on getting individuals to your website, you’ll be tempted to use certain techniques that will promise to give you faster results.

Some forms of promotion simply won’t work for you, as a musician. Spamming could work for Viagra marketers and get-rich-quick schemes but believe me; you could only HURT yourself trying it.

Unsolicited emails will only make people hate you. And they know who sent it to them!

Traffic ex varys will get you traffic but it’s pretty much useless. Many of the individuals who use them are either trying to get rich quick or doing the same thing as you; getting themselves more traffic.

In other words, the individuals on traffic ex changes do not care about you, your website or your music!

You might get things looking nice when it comes to number of your web site’s visitors and Alexa ranking.

But then comes the moment of truth. The numbers you actually care about the most might not be so good. I am talking about your sales.

What good is it to have 20 000 people on your mailing list if nobody buys or turns up to see your show?

What you should do instead is be patient. Learn how to build a targeted traffic and mailing list. Really master the basics of Online marketing. You’ll see solutions and with time, you’ll see more resources in your bank account.

individuals will love you for what you do and you’ll feel good about it.

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