LiveMusicBlog

Musicians develop their own labels for many divergent reasons. My reason is partly because of a challenge I took on at a young age, to take what I has been related has been an unmarketable instrument, the violin, and establish music that expressed emotions, touched hearts, and best ly, sold. Whatever the reason for creating their own labels, performers once in a while forget the advantages they hold and focus instead on the multitude of challenges.

As a gentle reminder to artists as well as their potential customers, I am sharing my personal favorite reasons why I find pleasure in having my own label, and why music lovers should consciously choose to buy music from independent labels.

1. Indie performers might freely express their passion and unique skill. They might express their own personal stories, follow their own instincts, and not have to follow orders from major label executives as to what they must create. From the customer’s perspective, by exploring radio stations and other sources of independent music, they too are now free to make their own decisions as to what is hot and what is not.

2.  Many of the common music distributors only offer music from major labels, and rarely do they give anything for free, no matter how many albums you download or cds you buy. An independent performer is free to be unique and generous in his sales methods. For the consumer, this could mean getting bulk discounts, coupon offers and appreciation for their repeat purchases.

3. The independent artist can communicate directly with the customer, so Web sales does not have to feel like an isolating experience for the artist.  Many times the thrill of receiving an email directly from the artist can turn an independent label music purchaser into a devout fan.

4. Niche marketing is all the buzz these days, and nowhere is it more successful than in independent music. As an independent artist, you are free to create your own unique niche and, in the process, reach more ideal fans. As an individual who buys music from an independent label, you could find it easier to discover the music that defines and expresses YOU as well.

5. By buying from independent labels, customers and artists might share the love. think of it this way, here is one scenario. A music lover makes a purchase. The independent artist has total control over what is communicated in the thank-you message. The customer might write back. The artist might quote the customer in his blog, the customer basks in the glory of the individual mention and shares it with all his companions on his Facebook page. Backlinks abound. Try that when you purchase from a major label.

6. Everybody feels more authentic. A MySpace.com page is more authentic than a billboard. A blog is more authentic than a press release. As an independent performer you might replace business communications with the real you, and your fans might comment on your webpage and get a direct response from you with their name on it.

7. At a time when a lot of music stores are closing their doors, customers could find their preferred independent performer’s music by purchasing it directly from the artist. Musicians with a well defined niche and loyal, avid audiences could remain untouched by the ups and downs of the retail music industry.

8. An independent musician may develop his own website presence based on his own unique individual ity and style. audiences may hang out in a place where they may listen to new music clips, socialize, watch video performances, buy music, and share and build upon each other’s excitement. Everything is in one place, and they may discover a new musician or song, leave their comments, bookmark the website, make a purchase, and make new friends, all at the same time.

9. Musicians get a bigger cut from the sale of their music. This can seem evident, but if customers can see the portions their preferred performers receive from major labels, they would make more endeavor to guide independent performers, and buy from independent labels.

10. Indie artists might performer together to help each other and further their personal causes, in companies such as Association of Indie Musicians, or Rock n Roll the Net, only two examples. Major record labels a number of times limit what their artists might do or not do. Consumers might not only help the music they love, they might affiliate themselves with causes they believe in.

There are of course other reasons to buy music from independent artists, but this is a exceptional list to keep both artists and music lovers energized and aware.